The Media Source in Wichita - media placement, buying, planning, strategies
media services

Media Services

Radio is the "up to the minute" medium. Less expensive to produce, businesses can afford to spend more of their budget to actually reach the target audience. Frequency is necessary in radio broadcast because your message must first break through the clutter of music, news and other advertisers. Then the audience must mentally picture the product, decide that they need it - and then purchase it. This usually will occur only after the audience has heard your message 5x. It is less expensive to achieve a 5x reach radio than with any other medium.

If the budget allows it is always more desirous to use two mediums to advertise.

The Media Source team has 67 years of combined experience in planning, negotiating, and buying media in markets from the East coast to the West coast. We welcome the opportunity to visit with you or answer any of your questions. Simply call us on the telephone at 316-945-9455, or email us.

The Media Source, Inc. is a recognized media buying service; thus qualifying for agency commission that is paid by the different mediums. There really is such a thing as a "free lunch." Contact us. We love to discuss our success stories with you, over lunch - our treat. We consider it an honor to share our expertise with you.


Thought for the Day:

If the budget allows it, it is always more desirous to use two mediums to advertise.

We are only as good
as the clients we represent... and our clients are the BEST!

The Media Source - Media placement, strategies, buying in Wichita
P.O. Box 17588
Wichita, KS 67217-0588
Fax: 316-945-9520

e-mail us