Media
Services
PRINT
Print media includes newspaper, direct mail and free-standing
inserts. Print is the correct medium to use if your business wants
to offer cents and dollars off. Freestanding inserts in the newspaper
or direct mail into the home is the best way to distribute coupons
offering cents off or a special price on a product. Tracking the
response of the coupon is time-consuming, but possible because
the customer must redeem the coupon on site in order to realize
the savings. Teens and young adults respond very well to coupons.
The older target still believes: if it appears in black and white,
it must be true. If you have a product that has legal disclaimers
or needs detailed explanations, the newspaper ranks high as the
primary medium.
If the budget allows it is always more desirous to use two mediums
to advertise.
The Media Source team has 67 years of combined experience in
planning, negotiating, and buying media in markets from the East
coast to the West coast. We welcome the opportunity to visit with
you or answer any of your questions. Simply call us on the telephone
at 316-945-9455, or email us.
OUR SERVICES ARE AT NO CHARGE TO YOU
The Media Source, Inc. is a recognized media buying service;
thus qualifying for agency commission that is paid by the different
mediums. There really is such a thing as a "free lunch." Contact
us. We love to discuss our success stories with you, over lunch
- our treat. We consider it an honor to share our expertise with
you.
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