The Media Source in Wichita - media placement, buying, planning, strategies
media services

Media Services

Print media includes newspaper, direct mail and free-standing inserts. Print is the correct medium to use if your business wants to offer cents and dollars off. Freestanding inserts in the newspaper or direct mail into the home is the best way to distribute coupons offering cents off or a special price on a product. Tracking the response of the coupon is time-consuming, but possible because the customer must redeem the coupon on site in order to realize the savings. Teens and young adults respond very well to coupons.

The older target still believes: if it appears in black and white, it must be true. If you have a product that has legal disclaimers or needs detailed explanations, the newspaper ranks high as the primary medium.

If the budget allows it is always more desirous to use two mediums to advertise.

The Media Source team has 67 years of combined experience in planning, negotiating, and buying media in markets from the East coast to the West coast. We welcome the opportunity to visit with you or answer any of your questions. Simply call us on the telephone at 316-945-9455, or email us.

The Media Source, Inc. is a recognized media buying service; thus qualifying for agency commission that is paid by the different mediums. There really is such a thing as a "free lunch." Contact us. We love to discuss our success stories with you, over lunch - our treat. We consider it an honor to share our expertise with you.


Thought for the Day:

If the budget allows it, it is always more desirous to use two mediums to advertise.

We are only as good
as the clients we represent... and our clients are the BEST!

The Media Source - Media placement, strategies, buying in Wichita
P.O. Box 17588
Wichita, KS 67217-0588
Fax: 316-945-9520

e-mail us